The term 'Blackfishing' was popularized around 2018, primarily through Twitter threads that exposed social media influencers for drastically changing their appearance to look Black or biracial. Coined by journalist Wanna Thompson, the term describes a form of cultural appropriation where individuals use excessive tanning, cosmetic surgery, and specific hairstyles to monetize a racially ambiguous aesthetic. In meme culture, Blackfishing is often depicted through stark 'Before and After' comparisons, highlighting the dramatic shifts in skin tone and features. These memes serve as a tool for social commentary, calling out the commodification of Black features by those who do not face the systemic challenges of being Black.