Black Friday memes capture the high-intensity, often absurd nature of the biggest shopping day of the year. Usually featuring images of stampeding crowds, retail workers in distress, or dramatic before-and-after shots of bank accounts, these memes satirize consumerism and the lengths people go to for a discount. The trend gained massive traction on social media during the 2010s as viral videos of store brawls became annual traditions. Today, the meme is used to highlight the irony of celebrating gratitude on Thanksgiving only to fight over electronics hours later, as well as the relatable transition from brick-and-mortar chaos to the digital exhaustion of Cyber Monday.