Bitstrips launched in 2008 as a way for users to create personalized comic strips featuring themselves and their friends, eventually exploding in popularity on Facebook in 2013. The service allowed for highly relatable, often mundane, yet humorous depictions of daily life through customizable avatars. In 2014, the company pivoted towards Bitmoji, focusing on mobile keyboards and later integrating deeply with Snapchat after an acquisition in 2016. Today, Bitstrips and Bitmoji memes are synonymous with digital identity, used to convey emotions or reactions that a simple emoji cannot capture. They remain a staple of social media culture, bridging the gap between personal expression and viral storytelling.