The 'Binders Full of Women' meme originated during the second 2012 U.S. Presidential Debate between Mitt Romney and Barack Obama. When questioned about pay equity and his hiring practices as Governor of Massachusetts, Romney explained that he sought out more female candidates for his cabinet, stating he was brought 'binders full of women.' The phrase immediately went viral on social media, sparking countless parodies, Tumblr blogs, and photoshopped images that mocked the phrasing as awkward and objectifying. It remains a staple of political internet culture, frequently used to satirize corporate attempts at diversity or whenever a politician makes a tone-deaf comment about gender representation.