The 'Romney's Etch-a-sketch' meme originated during the 2012 U.S. Presidential campaign after Mitt Romney’s senior advisor, Eric Fehrnstrom, compared the transition from the primary to the general election to a toy Etch A Sketch. He suggested that once the primary was over, the campaign could simply 'shake it up and start all over again,' implying a total reset of political positions. This comment was immediately seized upon by rivals to paint Romney as a candidate who lacked firm convictions. Since then, the meme has evolved into a broader symbol for anyone attempting to erase their past statements or suddenly change their narrative to suit a new audience, perfectly capturing the concept of political reinvention.