The Billie Eilish Nozomi Merchandise Scandal refers to the 2019 controversy surrounding a clothing collaboration between Billie Eilish and the brand Siberia Hills. The collection featured graphic designs of the character Nozomi Tojo from the anime series Love Live!. However, internet sleuths quickly discovered that the designs were not official art but were actually traces of fan art created by Japanese artist Makoto Kurokawa. The incident sparked a massive debate online regarding celebrity brand accountability and the ethics of using fan art without permission. Eventually, the merchandise was pulled from stores, and Siberia Hills issued an apology. In meme culture, this event is used to highlight instances of blatant plagiarism, the intersection of street fashion and anime, or 'oops' moments in high-profile marketing.