The Alison Rapp harassment controversy refers to the 2016 termination of Nintendo of America spokesperson Alison Rapp following a targeted online campaign. Rapp became the center of a firestorm regarding the localization of games like Fire Emblem Fates, leading to intense scrutiny of her personal life and past academic work by internet critics. While Nintendo officially cited her moonlighting as the reason for her dismissal, the incident sparked a massive debate over corporate protection of employees against digital mobs and the influence of the Gamergate movement. In the meme and gaming community, Rapp's story is frequently cited as a pivotal example of the volatile relationship between game developers, PR figures, and online subcultures during the height of the mid-2010s internet culture wars.