The Bill O'Reilly Rant meme stems from a legendary outtake of the news program 'Inside Edition' recorded in the early 1990s. In the viral clip, O'Reilly becomes increasingly agitated with a malfunctioning teleprompter and the confusing phrasing of a script, eventually exploding into a profane tirade that culminates in the iconic line, 'F*** it, we'll do it live!' Since surfacing online in 2008, the footage has become a hall-of-fame internet relic. It is universally used to represent moments of extreme professional frustration, technical failures, or any situation where one decides to abandon a failing plan in favor of aggressive, unpolished improvisation.