This meme features the South Korean YouTuber Big Marvel (Hwang Myung-hoon) performing a chaotic cover of 'My Heart Will Go On' from the 1997 cinematic masterpiece Titanic. While the original ballad features the soaring vocals of Celine Dion set against the tragic romance of Jack Dawson (Leonardo DiCaprio) and Rose DeWitt Bukater (Kate Winslet), Big Marvel replaces the melody with the shrill, off-key squeaks of a rubber chicken toy. The contrast between the epic emotional stakes of the song and the ridiculous sound of the toy became an instant viral sensation in late 2017. In meme culture, this clip is the ultimate shorthand for 'budget' versions of things, failed attempts at being romantic, or situations that are meant to be tragic but end up being hilariously pathetic. It is frequently used to mock dramatic moments that don't go as planned or to represent a mental breakdown occurring behind a calm exterior. Common caption ideas include: 'When the emotional climax of the movie hits but you're dead inside,' 'My last two brain cells trying to finish an exam,' and 'When you order a wedding singer on Wish.'