The 'BIC For Her' ballpoint pen review meme originated in 2012 after BIC released a line of pens specifically marketed to fit a woman’s hand. The internet quickly responded to this unnecessary gendered branding with an onslaught of satirical Amazon reviews. Customers posted hilariously dramatic testimonials claiming they could finally learn to read and write now that a pen existed for their 'delicate feminine hands.' This meme represents one of the earliest and most famous examples of 'review bombing' for comedic and social commentary purposes, highlighting the absurdity of pointlessly gendered consumer goods. Today, it remains a staple of internet culture when discussing corporate marketing fails.