The 'She Knows' meme trend exploded on TikTok in late 2024, utilizing J. Cole’s 2013 track of the same name to fuel elaborate internet conspiracy theories. The meme centers on the satirical or speculative idea that Beyoncé and Jay-Z hold an omniscient level of influence over the music industry, suggesting they are 'in the know' about major Hollywood secrets or involved in the suppression of other artists. Common iterations of the meme show celebrities looking terrified while thanking Beyoncé during acceptance speeches or highlighting coincidental dates related to the deaths of Aaliyah, Left Eye, and Michael Jackson. It has evolved into a versatile template for commenting on celebrity power dynamics and the perceived 'Beyoncé Curse' in pop culture.