The 'Beige Flag' meme emerged as a social media phenomenon, primarily on TikTok and Twitter, as a middle ground between 'red flags' (warning signs) and 'green flags' (positive traits). A beige flag represents a quirk or personality trait that is neither good nor bad—it’s simply odd, boring, or slightly offbeat, such as having a very specific spreadsheet for grocery shopping or setting fourteen alarms for one wake-up call. The trend gained massive traction in 2023, allowing users to affectionately roast their partners or themselves for harmless eccentricities. It serves as a humorous commentary on the mundane details of modern relationships, highlighting the strange habits that make individuals unique without being dealbreakers.