The phrase 'Beautiful Cinnamon Roll Too Good For This World, Too Pure' originated from a 2014 satirical article by The Onion titled 'Beautiful Cinnamon Roll Too Good For This World, Too Pure.' While the original article was literally about a pastry, the headline was quickly adopted by internet fandoms on platforms like Tumblr to describe fictional characters who possess an overwhelming sense of innocence and kindness. It is typically used to express deep affection for 'comfort characters' who suffer unfairly within their stories. Over the years, the meme has evolved into a standard way to label anyone—real or fictional—who is perceived as being too wholesome for the complexities of modern reality.