Wholesome memes represent a subculture of internet humor that subverts the traditional cynical or edgy nature of memes to promote kindness, love, and emotional support. Emerging in the mid-2010s on platforms like Reddit and Tumblr, these memes often repurpose existing templates to convey sincere affection or provide mental health encouragement. Unlike most viral content that relies on irony, wholesome memes are purely earnest, often featuring cute animals, supportive friends, or small daily victories. They have become a vital part of digital communication, serving as a 'palette cleanser' for the internet and helping users express gratitude and positivity in a visually engaging way.