The Bear Grylls meme, famously known as 'Improvise. Adapt. Overcome.', features the British adventurer and survivalist from the hit show Man vs. Wild. The specific image comes from a screenshot of Grylls during an episode where he discusses the mental fortitude required to survive in the wilderness. While Grylls became famous for extreme survival tactics—including the infamous drinking of his own fluids—the internet repurposed his serious demeanor into a reaction image for finding creative, often ridiculous, solutions to everyday problems. Since surfacing around 2017 on platforms like Reddit and Twitter, it has become the gold standard for portraying mock-resilience in the face of minor obstacles.