The 'Be Sweet When You Tweet' meme draws inspiration from mid-century public service announcements and retro graphic design, often featuring a cheerful mascot or a bird reminiscent of the original Twitter logo. While the message seems wholesome on the surface, the internet has reclaimed it as a tool for irony, used primarily to mask frustration with 'toxic' social media discourse or to signal a forced politeness during intense online debates. It gained traction as users looked for aesthetic ways to comment on platform etiquette, often pairing the sugary-sweet slogan with situations that are anything but kind.