The 'BBL Drizzy' meme emerged in May 2024 as a centerpiece of the high-profile rap feud between Kendrick Lamar and Drake. Producer Metro Boomin released a soul-sampled instrumental titled 'BBL Drizzy' and invited the internet to record their best diss tracks over it, offering a free beat to the winner. The term refers to Rick Ross's derogatory nickname for Drake, mocking rumors of cosmetic surgery. The meme quickly transcended the music industry, with fans using the catchy, satirical track to soundtrack comedy skits, AI-generated dances, and social media commentary, turning a high-stakes rap beef into a participatory cultural phenomenon.