The Baahubali 2: The Conclusion meme phenomenon stems from the record-breaking 2017 Indian epic directed by S.S. Rajamouli. While the franchise was already popular, the sequel's anticipation was driven globally by the viral 'Why did Kattappa kill Baahubali?' cliffhanger from the first film. Memes from the second installment typically feature the grand coronation, the intense rivalry between Amarendra Baahubali and Bhallaladeva, or the high-stakes betrayal scenes. These templates are widely used to represent situations of immense power, extreme loyalty, or dramatic reveals, often poking fun at the exaggerated but awe-inspiring scale of the movie's action sequences.