Axelle Despiegelaere became an overnight sensation during the 2014 FIFA World Cup after being photographed cheering for Belgium in the stands. Her striking looks caught the attention of global media and led to a modeling contract with L'Oreal. However, her fame was short-lived when a controversial Facebook photo surfaced showing her hunting big game in Africa, prompting the cosmetic giant to sever ties immediately. As a meme, her story serves as a cautionary tale about the volatility of internet stardom and the importance of a social media footprint. The template is often used to illustrate rapid success followed by an equally rapid downfall or to highlight the concept of fleeting fame.