The 'Avenge the Fallen' meme originated in March 2019 when Marvel Studios released a series of 32 promotional posters for Avengers: Endgame, featuring survivors in color and the deceased in black and white. Internet users quickly seized the dramatic aesthetic to create parody posters featuring characters who had 'died' in other pop culture moments—ranging from Mufasa and Uncle Ben to corporate mascots like the Microsoft Clippy. The meme captures a sense of mock-seriousness and cinematic mourning, making it a go-to template for honoring fictional characters, defunct brands, or even personal friends in a hilariously epic Marvel-inspired style.