The 'Av33ry / Rowan Do the Thug Shake' meme is a derivative of the broader 'Thugshaker' and Animan Studios internet phenomenon. It typically features characters, often associated with specific Roblox or Twitter personalities like Rowan and Av33ry, being prompted to perform a specific dance move known as the 'thug shake.' This trend gained massive traction within niche Discord communities and shitposting circles, characterized by its absurd requests and repetitive audio clips. The meme is used to satirize the obsessive nature of certain internet subcultures and has become a staple in 'hood irony' and ironic meme edits across TikTok, Twitter, and various image boards.