The 'Auschwitz Selfie' refers to a viral photograph posted on Twitter in 2014 by teenager Breanna Mitchell, depicting her smiling at the Auschwitz-Birkenau concentration camp. The image immediately sparked worldwide outrage and intense debate concerning the ethics of social media usage at memorial sites and the rising phenomenon of 'dark tourism.' While Mitchell later explained the photo was intended as a tribute to her late father, the image became a permanent fixture in internet culture as a symbol of tonal deafness and the perceived narcissism of selfie culture. It is frequently used to mock individuals who appear blissfully unaware of the gravity or inappropriateness of their surroundings.