The Atlas Earth meme stems from a ubiquitous mobile game advertisement featuring a catchy jingle about purchasing virtual land to earn real-world currency. The ad's lyrics—'I just bought more land in the metaverse'—paired with a dancing avatar, became a viral sensation on TikTok and YouTube in late 2022. Users quickly latched onto the song's 'earworm' quality, using it to satirize the perceived absurdity of metaverse investments, NFT culture, and aggressive 'hustle' marketing. Today, the template is widely used for ironic posts about financial decisions or simply to reference the inescapable and polarizing nature of the original commercial.