Timmy Thick became an overnight internet sensation in 2016, known for his provocative selfies and polarizing social media presence. The height of the meme occurred in 2018 when Timmy claimed his entire online persona was actually a '24-month sociological study conducted by Harvard University.' This claim, while later revealed to be an elaborate joke, sparked massive waves of irony-poisoned memes and conspiracy theories across Twitter and Instagram. Today, the Timmy Thick template is primarily used to joke about things being a 'social experiment' or to celebrate the chaotic energy of early 2010s viral culture.