The 'Armie Hammer's I Am 100 Percent a Cannibal' meme originated in early 2021 when unverified screenshots of Instagram direct messages allegedly sent by the actor were leaked online. The messages featured graphic sexual fantasies involving BDSM and cannibalistic themes, with the specific phrase 'I am 100 percent a cannibal' becoming an instant catchphrase for internet users. The meme is primarily used in shock-humor contexts or to mock bizarre celebrity scandals. It quickly evolved from a news headline into a versatile template for anything involving extreme oversharing or unexpected, dark confessions, often paired with reaction images or used as a punchline for strange behavior.