A.J. and Big Justice, the charismatic father-son duo of A.J. Befumo and his son Eric, became viral sensations on TikTok through their enthusiastic food reviews and infectious 'BOOM!' catchphrase. Most famously known as the 'Costco Guys,' their content often revolves around their love for the wholesale club's food court items, specifically the chicken bake and double chunk chocolate cookie. The meme template typically captures their high-energy delivery and the 'We're Costco Guys' intro, serving as a versatile format for parodying intense brand loyalty or sheer, unbridled excitement. Their rise from A.J.'s professional wrestling background to social media stardom has made them a staple of high-energy, wholesome internet culture.