This meme features a scene from the 2001 film 'The Lord of the Rings: The Fellowship of the Ring' where Bilbo Baggins hesitates to leave the One Ring behind. His line, 'After all, why not? Why shouldn't I keep it?' perfectly captures the moment of succumbence to temptation. On the internet, it became a popular reaction image and video format used to describe situations where someone justifies keeping something they probably shouldn't, ranging from the last slice of pizza to hoarding digital files or staying up too late. It resonates because it highlights the relatable internal monologue of choosing self-indulgence over logic.