The 2019 Amazon Rainforest Fire memes emerged as a form of digital activism and social critique during a period of record-breaking wildfires in Brazil. These memes often contrasted the massive global response to the Notre Dame Cathedral fire with the perceived lack of international urgency regarding the ecological disaster in the Amazon. Used to highlight corporate negligence, government inaction, or performative social media activism, the template serves as a somber reminder of environmental crises. It typically features dramatic aerial shots of smoke or burning trees, often labeled to point out the hypocrisy of modern attention spans and the irony of digital thoughts and prayers versus real-world action.