The '2017 London Attack' meme, specifically the image of a man running away from the scene while carefully holding a full pint of beer, became an instant viral sensation. Amidst the chaos of the London Bridge incident, this unnamed hero was captured by news cameras, symbolizing a uniquely British form of resilience—refusing to let a crisis spoil a good drink. The image quickly evolved into a template representing people who remain calm or focused on their personal priorities during disastrous or chaotic situations. It is widely used to joke about ignoring responsibilities, staying unbothered by social media drama, or maintaining one's lifestyle despite surrounding turmoil.