Zoobe was originally a mobile messaging app that allowed users to create animated video messages using 3D characters that lip-synced to recorded audio. It gained unexpected internet fame years after its release, primarily through the 'Zoobe Bunny' character, which became a staple of ironic memes and surreal humor. Initially used by older demographics for earnest greetings, the characters were eventually adopted by meme culture for 'deep-fried' videos and satirical life advice. The meme is characterized by its specific early-2010s 3D aesthetic and is frequently used to deliver absurdly aggressive or overly emotional messages in a cute, animated format.