The 'Zero Deaths' meme was popularized by YouTube sensation PewDiePie during his playthroughs of notoriously difficult video games like Dark Souls and Sekiro: Shadows Die Twice. Despite repeatedly dying on stream, PewDiePie would hilariously shout 'Zero Deaths!' to his audience as a form of satirical bravado and denial of failure. The phrase quickly became a staple in gaming culture, used to mock people who refuse to admit their mistakes or to celebrate ironic 'perfect' runs. It represents the ultimate gamer's ego, where skill is measured not by the actual results, but by the confidence of the claim.