The terms 'Zawg' and 'Schlawg' emerged as playful, nonsensical variations of 'Dawg,' gaining massive traction on platforms like TikTok and Instagram in 2023. These terms are typically applied to animals or individuals behaving in an unusual, adorable, or clueless manner. While 'Zawg' is often used to refer to a specific subject, 'Schlawg' frequently appears in the phrase 'Who let Schlawg cook?' to question someone's questionable actions or confidence. The meme thrives on irony and the intentional misspelling of common slang, fitting into the broader brainrot subculture of Gen Alpha and Gen Z internet humor where words are distorted for comedic effect.