In 2015, the world was introduced to the ultimate symbol of urban grit: the Pizza Rat. Filmed by Matt Little at the First Avenue L train station in Manhattan, the clip features a determined rodent dragging a massive slice of cheese pizza down a concrete flight of stairs. While it began as raw footage, the performance artist Zardulu later became associated with the event, claiming it was a staged piece of 'mythmaking' art. The rat's struggle to secure its prize before eventually abandoning it captured the internet's imagination. Today, this clip is the gold standard for representing the 'hustle' culture and the daily struggles of adult life. It is used to illustrate situations where someone is carrying a heavy burden or trying to 'secure the bag' against all odds. Common example captions include: 'Me trying to get my life together on a Monday,' 'When you're broke but the lifestyle is calling,' and 'The hero New York deserves but doesn't deserve.'