The 'Yummer' meme stems from a surreal scene in Season 4 of the superhero satire 'The Boys,' featuring the show's primary antagonist, Homelander. In the episode, Homelander watches a vintage commercial where his younger self promotes a burger joint by uttering the word 'Yummer' in an unnervingly deep and unnatural tone. The clip quickly went viral on platforms like TikTok and X due to its uncanny valley quality and the sheer absurdity of the delivery. Fans use the meme to express a fake or forced sense of enjoyment, or to highlight something that is deeply unsettling despite appearing positive on the surface.