The 'You're Mom Gay' meme (often stylized as 'Ur Mom Gay') gained massive traction as a nonsensical, ironic insult used to shut down internet arguments. It evolved from the classic 'your mom' jokes into a more absurdist form of digital slang, frequently paired with the 'No U' response or Uno Reverse cards. Its popularity peaked in the late 2010s within gaming communities and YouTube comment sections, where users would deploy it as a deliberate low-effort retort. Today, the phrase is celebrated for its grammatical incorrectness and its role in defining the era of ironic, post-modern internet humor.