Youngster Joey is a recurring NPC trainer first introduced in Pokémon Gold and Silver for the Game Boy Color. He became an internet legend due to the Pokegear system, which allows him to call the player repeatedly to brag about his supposedly unique Rattata. His signature phrase, 'My Rattata is like in the top percentage of Rattata,' became a viral sensation as players found it hilarious that he was so obsessed with a common, low-level Pokémon. Today, the meme is used to satirize people who are overly proud of mediocre achievements or to reference the nostalgic annoyance of receiving unwanted phone calls in-game.