The 'Yo Soy 132' movement was a historic turning point in Mexican digital activism that began in 2012 during the presidential elections. It was sparked when students at the Ibero-American University protested against candidate Enrique Peña Nieto; after officials claimed the protesters were paid 'acarreados' (shills), 131 students released a video proving their identity. The movement quickly went viral as thousands of citizens declared themselves the '132nd' person in solidarity. As a meme template, it represents the fight against media bias and the power of student-led social change, often used to symbolize authenticity in the face of political corruption.