The Fox (What Does the Fox Say?) is an electronic dance novelty song and viral video by the Norwegian comedy duo Ylvis, released in 2013. Originally created as a 'fail' to promote their talk show, the video skyrocketed to global fame due to its absurd lyrics, high production value, and catchy hook. The meme revolves around the ridiculous onomatopoeic sounds Ylvis suggests for a fox, contrasting them with the standard sounds made by other animals. It became a cultural phenomenon, dominating YouTube and late-night television, and remains a classic template for highlighting nonsensical statements, bizarre animal behavior, or high-energy absurdity.