The 'Y La Queso' meme is a viral phenomenon rooted in Mexican pop culture, specifically gaining massive fame through the telenovela 'El amor invencible.' It is a playful truncation of the phrase 'Y la que soporte,' which translates to 'And whoever can endure it.' Used as a sassy, defiant mic-drop, it signals that the speaker is unapologetic about their actions or appearance, essentially telling critics to 'deal with it.' The meme exploded on TikTok and Twitter, often represented by emojis like the cheese wedge (🧀) to phonetically represent the first part of 'que-soporte.' It has since become a staple of modern Spanish-speaking internet slang to project confidence and shut down negativity.