The 'X BTW If You Even Care' meme emerged as a staple of internet irony, particularly within micro-blogging communities like Twitter and Tumblr. It mimics the tone of someone who is deeply passionate about a subject but pretends to be indifferent to shield themselves from perceived rejection. Typically featuring a cute or melancholic character image—often Sanrio characters like My Melody or soft-focus cats—the text follows a specific formula of revealing a personal detail followed by the dismissive tagline. It is widely used to share niche music tastes, zodiac signs, or emotional states with a layer of self-deprecating humor that resonates with contemporary digital culture.