The #WTFU (Where's The Fair Use?) movement was spearheaded by Doug Walker, also known as the Nostalgia Critic, in early 2016 to address the systemic issues within YouTube's automated copyright enforcement. The meme serves as a rallying cry for content creators who have seen their videos demonetized or removed despite falling under legal fair use protections for commentary and criticism. Visually, it is often associated with the iconic campaign logo, appearing in social media posts to protest unfair DMCA takedowns. Today, the meme continues to be used whenever a major platform's copyright policy unfairly penalizes transformative content, symbolizing the ongoing struggle between independent creators and corporate intellectual property holders.