The Woman in Black meme often highlights a sense of mystery, elegance, or dark humor, frequently used to represent 'main character energy' or a dramatic entrance. While it can refer to various viral images—ranging from gothic fashion icons to cinematic horror figures—the template is most commonly used to joke about attending events with a specific, often vengeful or superior, attitude. It resonates with audiences who enjoy the dark academia or goth aesthetic and is a staple for memes involving funerals, fashion statements, or being the odd one out in a colorful crowd.