The Winter is Coming meme originates from the HBO epic fantasy series Game of Thrones, based on George R.R. Martin's novels. It is the official motto of House Stark and was first delivered with gravitas by Eddard 'Ned' Stark in the series premiere. While the phrase originally signaled the onset of a long winter and the threat of the White Walkers, the internet adapted the image of Ned Stark leaning on his sword to warn of any impending event, usually adding the non-canon prefix 'Brace yourselves.' It has since become a global shorthand for preparation and looming change.