The 'Why Didn't You Invest in Eastern Poland' meme stems from a series of high-budget 2012 advertisements by the Polish Information and Foreign Investment Agency. These ads were designed to attract international investors by featuring dramatic characters—like a disappointed child or a judgmental father-in-law—asking the viewer why they ignored the region's economic potential. The internet quickly latched onto the bizarre, guilt-tripping tone of the campaign, transforming it into a template for mocking bad financial decisions, niche regrets, or completely unrelated missed chances. It remains a staple of European internet culture for its unique blend of corporate earnestness and accidental hilarity.