The 'Who Is The Imposter?' Chips Ahoy ad originated from a 2020 social media marketing campaign where the cookie brand attempted to leverage the massive popularity of the game Among Us. The ad featured several animated cookies questioning which one among them was the imposter, mirroring the game's social deduction mechanics. However, the internet quickly turned the ad into a meme, largely due to its perceived 'fellow kids' energy and corporate cringe. Users began using the template to satirize awkward brand interactions, highlight people who don't fit in, or simply to mock the absurdity of sentient cookies playing a high-stakes survival game.