The 'Who Created Kirby?' meme centers on the search result for the legendary pink puffball’s origins, typically showcasing Masahiro Sakurai. It gained traction as fans began editing the Google search snippet to feature unexpected people, characters, or nonsensical entities as the 'true' creator. This format plays on the authority of search engines and the wholesome yet powerful nature of Kirby himself. It is frequently used in gaming communities to praise developers, make inside jokes about other franchises, or simply lean into the absurdity of internet search algorithms.