This meme originates from The Simpsons Season 4 episode 'Krusty Gets Kancelled,' where Krusty the Clown wakes up and, seeing the children in his studio, exclaims, 'Who are you people? I thought I hired goons!' The template has become a staple of internet culture for expressing disappointment or bewilderment when a group of people doesn't meet expectations or when someone finds themselves in a room full of strangers. It is widely used in corporate settings to joke about new hires, in gaming to mock unskilled teammates, or in political commentary to question the competence of an entourage.