The 'White Sunscreen Face Mark Zuckerberg' meme originated from a July 2020 photograph of Meta CEO Mark Zuckerberg surfing in Hawaii with a staggering amount of white zinc-oxide sunscreen on his face. The image immediately went viral across Twitter and Reddit, with users comparing him to characters like Data from Star Trek, The Joker, or even a mime. The photo fueled existing internet jokes about Zuckerberg's allegedly 'alien' or robotic behavior, as his attempt to be discreet and protected from the sun resulted in one of the most conspicuous and meme-able moments of his career. It is typically used to represent awkward attempts at fitting in or excessive over-preparedness.