The 'White man been here' meme features an image of a Native American character inspecting a site, often captioned with a phrase about identifying 'white man' presence through various modern objects or behaviors. This format typically subverts traditional 'tracking' tropes found in Western films by applying them to modern consumerist debris, gentrification, or absurd social artifacts. It became a popular reaction image on platforms like X (Twitter) and Reddit, where users edit the text to point out the obvious or humorous signs of Western cultural influence in a variety of unexpected or ruined settings.