Originating on TikTok around 2020, White Claw Gabe (Gabe Adams) became a viral sensation for his infectious enthusiasm and unbridled joy while consuming White Claw hard seltzers. His videos typically feature him shouting 'WOOO!' or 'F*** yeah!' often in celebration of it being Friday or enjoying a chicken sandwich. The meme is primarily used to represent peak excitement, weekend vibes, or the feeling of chaotic celebration in any situation. Fans resonate with his raw authenticity, turning his loud outbursts into reaction images and sound bites that serve as the ultimate 'hype man' persona for the internet age.